Wednesday, 16 September 2009

Codes and Conventions

+ Star/band/artist usually appear in the video.
+ Lyrics normally amplified by visuals.
+ Non linear/linear. Most videos are narrative based.
+ Camera movement matches the beat of the song.
+ Visuals use iconography that is reminisant of the genre.
+ Aspect of performance usually direct/indirect.
+ Range of camera angles/close up of star/artist/band.
+ Stars image is amplified through the genre of the music.
+ Special effects usually simple.
+ Realistic locations e.g. club/railway.
+ Use of lip syncing is usually featured in most videos.
+ Normally more than 1 character as ell as the star/artist/band.
+ Usually videos are closed narratives

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